Content Creation in an AI World (Level 5)

Description

Overview

This new course focusing on content creation and harnessing of social media power in an AI World.  The course will provide learners with an introduction to key digital specialisms, including social media marketing, AI tools, search engine optimization and digital content writing skills.  It will equip learner with the practical creative media skills needed to work in the expanding digital content production sector in Ireland.  The employment opportunities in the digital media industry are endless with the global influencer market currently worth around $21 billion.  

This is a practical course where learners will work on case studies, projects and acquire the skills required for Content Creation across multi-media platforms. Technical skills to write & generate original digital content for social media, websites/ YouTube/ Instagram ‘stories’/ TikTok will be integral to the learner’s experience. 

Digital knowledge & confidence is required to communicate effectively to sell products, tell a brand story or to advertise to an engaged audience via online channels.  The success for short video promotional platforms such as TikTok is evidence that moving images are popular tools to share content.    

Entry Requirements

Leaving Certificate (LC Established, LCVP or LCA) or equivalent

For mature applicants appropriate experience will be considered in lieu of formal qualifications.

Please note this is a collaborative course with FIT (Fastrack into Information Technology) and enrolment data will be shared with them solely for that purpose.

Duration

One year full time